Get to Know Us
About the Company
Our goal is to help you display your inner beauty on the outside in a fun and stress-free environment. Unlike other stylists or box services, you are not paying for a pre-boxed outfit or commission-based recommendations. When you employ our services, you are investing in 100% honest fashion advice, unbiased shopping experiences, and customized personal styling interactions. There are three core beliefs that drive the vision behind VLR Stylist:
1) Being fashionable does not have to cost an arm and a leg: We are stylists for the everyday woman; the busy mom who doesn't have time to put together a fashionable and functional outfit; the fresh out-of-college student who wants to start dressing for her future career, but has no idea where to start; the woman who wants to walk with confidence, both in herself and in her look; and everyone in between. We all have busy lives, families, and daily expenses, and often don't have the time to plan a fashionable outfit or go shopping for one. That's why VLR Stylists are here. We work hard to make you look fashionable without stress and with your lifestyle and budget in mind.
2) Women can support their fellow women: This company was founded with the intention of building a community of women who can empower, encourage, and support each other. There are a handful of brands whose business models and mission statements align with this vision. These are women-run and women-empowered brands that work to inspire women as well as influence society with a positive environmental message. These recommended brands focus on sustainability, through the use of ecologically friendly materials; transparency, to ensure women around the world are treated equitably through fair trade agreements; and efficiency, to designing garments that help eliminate fashion waste. Our stylists may recommend pieces from these brands as a way to support fellow businesswomen and the principles of the company.
3) Every woman is beautiful in her own perfect way: At VLR Stylist, we truly believe that every woman is beautiful in her own perfect way! Our stylists are trained to not only help our clients accomplish their personal styling and fashion goals but also to help them choose a look that builds their confidence and shows the world just how amazing and beautiful they are.
About the Owner
Hi! My name is Victoria Redding. I am an online-based fashion stylist. I started personal styling because I wanted to show women how to display their inner beauty on the outside.
My fire to be a fashion stylist was lit when I was in the 8th grade, by a show called "What Not to Wear". I remember sitting in my parents’ living room, watching the show, and realizing that I wanted to help people look and feel great by changing or revamping, their wardrobe. As I began to pursue my stylist career, I learned about the latest trends, various body types, and how to match color palettes to different skin complexions.
At the age of 16, I was offered a sales associate position at a store called "Vanity"; after taking my friend shopping to help her rebuild her wardrobe. While working at Vanity, a mother and daughter stopped in to shop for back-to-school. The daughter was quite shy and obviously had no interest in shopping for new clothes. Her mother told me that she wanted her daughter to be "more girly" and asked if I could help her come out of her shell. With the mother's permission, I took the young lady around the store to find a few outfits.
After speaking with the girl, I discovered a few things that changed my life: 1) She had no interest in being "girly". As we were speaking in the fitting room, it became quite apparent that the feminine style that her mother wanted was not her style (which explains why she didn't want to go shopping in the first place). 2) She did not feel beautiful at all. Like most women, society tells us that we aren't beautiful unless we look a certain way. This particular girl did not fit social norms of beauty, and I could tell she didn't feel beautiful because of it. 3) She hated herself. I found an outfit that required her to wear a short-sleeved shirt underneath a long-sleeved shirt. When she came out of the fitting room, I noticed several markings on her arms. Most people wouldn't have noticed, given the fact that they were quite subtle, but since I struggled with mental health issues, I knew exactly what those markings were.
When our shopping session had ended, she was so happy and satisfied. I hadn't seen her smile until we started putting together outfits that matched her style and made her feel confident. Her mother thanked me and said I was the only person who was able to find her some outfits that she liked. When the mother and daughter left the store, I knew I wanted to work with women who didn't believe they were beautiful.
I left Vanity at the age of 18 to get my degree in business to help me gain the necessary knowledge to start my own company. While I was in university, I was given several opportunities to enhance my styling skills; from helping my on-campus friends with their current wardrobe - to interning with various fashion companies - to grow my knowledge of fashion trends.
My fire for helping women discover their inner and outer beauty is stronger than ever. I truly believe that every woman is beautiful in her own special way, and it's my goal and pleasure to help you find a look that displays your inner beauty on the outside.
Client Reviews
Danica C.
“As a stylist, Victoria is more than an expert. She knows just how to dress me for any occasion. When I need something, she already has the answer. I remember this one time when I was going out on a date and I was freaking out because I didn't know what to do and all I had to do was ask her, tell her what I needed and she dressed me within minutes it was awesome!
I had so many compliments on my outfits that she did me. I highly recommend Victoria for all of your style needs. She's great at what she do. I'm definitely want her to do it again for me.”
Ammarah K.
"With a good eye for fashion and a clear vision in mind, Victoria compiled looks together which not only complimented my body type but also made me feel comfortable and confident.
Her selection of clothing was a risky option which I usually would not consider. However, after she pieced together the look I could not help but to fall in love with her choices.
What I adore most is that she tailors the selection of clothing based on her clients preferences, there budget and then applies her own spin on it. Something in which the client does not consider yet it works well.
Kathryn O.
"If you’re looking for advice on ethical and sustainable styles and outfits, look no further. Victoria is extremely knowledgeable about the triple bottom line in the fashion industry and can provide you with as much or as little information on the topic as you require.
I needed a dress for a wedding in Sevilla, and I typically shop at used clothing stores due to my concerns about sweatshops, waste, and environmental degradation produced by unethical manufacturing practices. When I do buy something new I like to vote for a better world with my dollar, to provide a better future for generations to come. However, I was short on time to research ethical and sustainable clothing stores.
I explained my values, concerns, and predicament to Victoria. “Leave it to me,” she said and chose a shopping date and time that worked for me. She lined up five clothing stores for us to see and explained the ethical and sustainable practices of each as we walked from one to
another. We explored what each store had to offer, and each picked out several dresses to try on, she gave me kind, honest advice on each one, on color, fit, and style. She helped me choose an elegant dark red dress from Skunkfunk that fit me like a glove and was made of
organic cotton sourced from sustainable manufacturers and sewn in Galicia with zero waste. It even has hidden pockets. To top it all off, Victoria provided me with a list of ethical and sustainable stores for my other clothing needs.
She took into consideration my budgetary constraints, my clothing needs, and my personal values. She gets to know you, your preferences, opinions, and your comfort zone and then dresses you to reflect your personality. She is kind and decisive, patient and efficient, considerate and talented. She made me feel like a model she’d been given the honor to dress while ensuring I was comfortable with and involved in every decision. I could not have asked for a better stylist. You’ll be in good hands with Victoria."